TNS, a global customized market research company, just released the results of their “Mobile Life 2013”, a comprehensive study on behaviors, motivations and priorities of mobile users from over 40 countries including Philippines.
According to the study, Filipinos are still warming up to the idea of owning a smartphone with the likelihood to purchase one higher than any other devices such as tablets, laptops, music players or digital cameras. Although a big majority still own regular mobile phones, smartphones are becoming a necessity as it can do a lot more in addition to the basic call and text. We’re still far from South Korea and Hong Kong where smartphone penetration has reached 90% of the market.
iOS users rejoice because here’s a round of top-quality apps and games that has gone free. These are paid apps that is currently free but for a limited time to celebrate the upcoming 5th year anniversary of the App Store.
